What is Lofty’s solution for real estate brokers?

One platform built for brokerages that covers recruiting, agent productivity, marketing, and transactions, so you can oversee everything from lead generation to closing without stitching together separate tools.

How does Lofty improve agent and team productivity?

CRM, marketing, communication, and transaction management live in one place. Automation and AI-driven workflows take over manual tasks, so agents spend more time converting leads and closing deals.

How does Lofty help with agent recruiting and retention?

Giving agents best-in-class tools is one of the strongest retention levers there is. AI, automation, branded websites, and lead generation give agents a reason to stay and give you a stronger pitch for new talent.

How does Lofty help lower operating costs for a brokerage?

Lead generation, CRM, marketing, websites, transaction management, and back office all run on one platform. That means fewer subscriptions, fewer integrations to maintain, and less overhead.

Can agents have their own branded presence within Lofty?

Yes. Each agent gets a personally branded, SEO-optimized IDX website under your brokerage umbrella. You set the brand standards, and agents personalize their own marketing within them.

Does Lofty include a back office?

Yes. Transactions, commissions, agent records, and reporting live in the same platform as your CRM and marketing.

Can we white-label Lofty under our brand?

Yes. Custom themes, logos, and colors, plus single sign-on for your agents.

How long does a brokerage rollout take?

Timelines vary by brokerage size. A dedicated implementation manager leads it in phases.

The Platform Agents Join Brokerages For

Lofty gives every agent on your roster leads, follow-up, and marketing that run on their own, from first search to closed file. You get a stronger recruiting pitch, more productive agents, and one view of your entire brokerage.

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See Lofty in action

Trusted by the Fastest-Growing Brokerages in North America

If your technology actually helped agents close more deals, would adoption still be a problem?

In more than 140 conversations with brokerage leaders, T3 Sixty heard the same thing: brokers aren't asking for more technology. They want fewer systems, cleaner data, and proof their agents will use what they buy.

"We pay for seats nobody logs into."

When the champion who picked the tool leaves, the tool leaves with them, and adoption quietly drops.

"Five logins and still no single picture."

CRM here, website there, transactions somewhere else. Your data is scattered and your agents spend their day switching tabs.

"I know our numbers. I just don't know them per agent."

Seeing lead source to closing by agent and by team shouldn't take a spreadsheet and a weekend.

"Recruiting has become a tech arms race."

Top producers compare what you give them to what the brokerage down the street offers. If your tech falls short, they notice.

Give agents a great reason to join, and a better reason to stay.

Agents follow the leads and the tools. With Lofty, every agent gets a business in a box on day one, under your brand, and they stay because their production goes up.

Leads on Demand

Agents choose from 30+ lead programs, from Google and social ads to ZIP-code farming, with leads flowing into their CRM the day they log in.

Their Own Website, Your Umbrella

Every agent gets a branded, hyperlocal IDX site optimized for search and AI answer engines, while you set the brand standards.

Recruiting Tools Built In

Build custom recruiting workflows and campaigns to reach and win the agents you want.

Lofty is far and away the most valuable tool we offer our agents and is a clear differentiator for us in the marketplace.

John Madding

Director of Operations

Done for you

Appointment booked DONE Thu 2:00 PM

Scheduled automatically from an inbound lead.

26 leads enrolled DONE Just now

Added to a Smart Plan nurture campaign.

3 listing opportunities found DONE Today

Surfaced from database activity.

Built to be used, because it does the work.

Agents don't adopt software, they adopt results. Lofty AI follows up with leads, builds marketing campaigns, finds listing opportunities, and books appointments, so agents see value before they've learned a single menu.

24/7 lead follow-up that qualifies leads and books appointments while agents are with clients.
Marketing that runs itself: social posts, listing promotion, and nurture campaigns.
Adoption you can see. Know who's logging in and who needs help.

60%

higher adoption than industry average

3+ hrs

saved per agent, every day

One login, from first search to closed file.

You've heard "all-in-one" before, so we'll show you. In your demo, watch one lead go from your website to an appointment to a closed transaction and paid commission, without leaving Lofty.

One record per client across website, CRM, marketing, and transactions.
Plays well with your stack, with native integrations for Dotloop, SkySlope, DocuSign, Brokermint, Zapier, and more.
Open to your own AI. The Lofty MCP Server connects your custom AI agents and brokerage systems to Lofty, with no custom integration code.

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One lead, start to finish

Home search Lead browses listings on your site Website

Lead captured Contact info saved automatically CRM

Follow-up Lofty AI nurtures the lead automatically Marketing

Appointment Showing scheduled in one click CRM

Transaction Offer to close, tracked end to end Transactions

Commission paid Payout calculated and recorded Back office

Brokerage overview

Office

100%

Team

68%

Agent

42%

See your whole brokerage on one screen.

Agents see their pipeline. Team leads see their group. You see the whole company: production, conversion, and pipeline health by agent, team, and office.

Per-agent funnel. Lead source to appointment to under contract to closed, with no spreadsheet.
Commissions handled. Real-time GCI, multi-party splits, and one-click CDAs.
Built for your org chart. Roles, permissions, multi-office hierarchy, white label, and single sign-on.

Stop managing technology. Start driving production.

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Switching shouldn't hurt. We do the heavy lifting.

Your staff can't train hundreds of agents on a new system, and they won't have to. A dedicated implementation manager runs your rollout from first call to full adoption.

Step 1

Step 2

Step 3

Step 4

Design your setup

We map your offices, teams, roles, and lead routing to how you actually operate.

Move your data

Our team migrates your contacts, listings, and transactions, so nothing gets left behind.

Roll out in phases

Office by office, with launch sessions so agents have leads flowing in week one.

Keep agents producing

Live trainings every week on how to win more business with Lofty, plus real support every day.

Brokers Who Made the Move

Brokerages

Fast-Growing Brokerage Relies on Lofty to Support National Expansion

If you're a large, growing brokerage, I encourage you to consider Lofty as your platform of choice. We currently manage ...

Josh Miller

CEO & Co-founder

Brokerages

Lofty Powers Digital Transformation for Longstanding Independent

We didn't want cookie-cutter. We wanted to do our own thing. With Lofty, the website creator and customization options let us stand out ...

Bobbi Brant

Broker/Owner

Brokerages

Independent Brokerage Pure Realty Drives Profits and Recruitment with Lofty

I actually use Lofty as a key selling point in our recruiting calls.

Molly McKenna

Director of Operations

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us

What is Lofty’s solution for real estate brokers?
+ -

One platform built for brokerages that covers recruiting, agent productivity, marketing, and transactions, so you can oversee everything from lead generation to closing without stitching together separate tools.
How does Lofty improve agent and team productivity?
+ -

CRM, marketing, communication, and transaction management live in one place. Automation and AI-driven workflows take over manual tasks, so agents spend more time converting leads and closing deals.
How does Lofty help with agent recruiting and retention?
+ -

Giving agents best-in-class tools is one of the strongest retention levers there is. AI, automation, branded websites, and lead generation give agents a reason to stay and give you a stronger pitch for new talent.
How does Lofty help lower operating costs for a brokerage?
+ -

Lead generation, CRM, marketing, websites, transaction management, and back office all run on one platform. That means fewer subscriptions, fewer integrations to maintain, and less overhead.
Can agents have their own branded presence within Lofty?
+ -

Yes. Each agent gets a personally branded, SEO-optimized IDX website under your brokerage umbrella. You set the brand standards, and agents personalize their own marketing within them.
Does Lofty include a back office?
+ -

Yes. Transactions, commissions, agent records, and reporting live in the same platform as your CRM and marketing.
Can we white-label Lofty under our brand?
+ -

Yes. Custom themes, logos, and colors, plus single sign-on for your agents.
How long does a brokerage rollout take?
+ -

Timelines vary by brokerage size. A dedicated implementation manager leads it in phases.

Book a Broker Strategy Call

See what Lofty looks like inside your brokerage.

30 minutes with a brokerage specialist. Here's what you get:

A live walkthrough of one lead moving from search to settlement
A rollout and adoption plan sized to your agent count
Pricing options built around your brokerage

Book My Strategy Call