Reach every buyer — and turn clicks into closings
Your buyers are scattered across Google, social, and search, and the leads you're not reaching go to whoever shows up first. Lofty runs your ads across every major platform, captures every lead in one CRM, and lets AI follow up instantly — so more of them turn into appointments.
One partner, every lead-gen channel
Every major network
Google, Microsoft, and Facebook & Instagram — so you're in front of buyers on every platform they use.
Fully managed
Research, creative, budget, and optimization — all handled by Lofty. No ad-manager headache for you.
One CRM, one pipeline
Every lead flows into Lofty, where the AI Sales Agent follows up instantly so nothing goes cold.
Mix and scale
Start with one channel, add more as you grow — or run the whole stack from day one.
A fraction of portal cost
Managed ads deliver buyer leads at a fraction of what agents pay on Zillow or Realtor.com.
See what's working
Full attribution across every channel — track cost per lead and per appointment, not vanity clicks.
Four ways to reach your buyers
Google PPC Ads
- Keyword targeting by neighborhood, school district & price range
- High-intent traffic from buyers actively searching
- Leads captured in your CRM with instant AI follow-up
Facebook & Instagram Ads
- Listing showcase ads to a relevant buyer audience
- 90–180 day retargeting of engaged viewers
- Re-engagement campaigns for your current CRM contacts
Microsoft (Bing) PPC Ads
- Reach desktop & PC search users
- An older, higher-average-income audience
- Frequently lower competition and cost per lead
Lofty Leads — MVP Package
- All three ad channels, managed together
- One customizable budget optimized across platforms
- AI automated follow-up that turns leads into appointments
How the channels compare
| Google PPC | Microsoft (Bing) PPC | Facebook Dynamic | Lofty Leads MVPRECOMMENDED | |
|---|---|---|---|---|
| Ad platform | Google Search | Microsoft Bing | Facebook & Instagram | Google + Bing + FB/IG (all 4 platforms) |
| Minimum budget | $600/mo | $600/mo | $300/mo | From $1,000/mo |
| Targeting | Search keywords | Search keywords | Demographics & interests | Search intent + audience data |
| Ad placement | Google search results | Bing search results | FB & IG feeds · listing catalog | Search results, feeds & listing catalog |
| Est. cost per lead | $6–15 | $8–20 | $3–10 | $5–12 blended |
| Best for | High-intent searchers | Desktop & older buyers | Listing promotion & sphere | Agents who can't afford to miss leads |
Frequently Asked Questions
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Which channel should I start with?+ -
It depends on your market and goals. Google and Microsoft PPC capture high-intent searchers; Facebook & Instagram excel at showcasing listings and retargeting your sphere. If you're not sure, the Lofty Leads MVP runs all three together so you cover every audience — and we weight the budget based on your market.
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What's included in the Lofty Leads MVP package?+ -
MVP is a customizable, multi-channel program that combines Google PPC, Microsoft (Bing) PPC, and Facebook & Instagram ads — plus AI-automated follow-up that engages every lead and works to convert it into an appointment. It's our top recommendation for agents who want the widest reach.
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How much should I budget?+ -
Ad spend varies by market. Single channels typically start at $300–$600/month; for the MVP bundle we build a custom budget across all three platforms. Even modest budgets usually deliver dozens of leads a month, and performance improves as we optimize bids and targeting over the first 4–8 weeks.
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How quickly will I see leads?+ -
Campaigns are typically live within about two weeks of your kickoff call, and first leads usually arrive in the first week of running. Performance keeps improving over 4–8 weeks as we tune bids, targeting, and creative using your market data.
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Do you manage the campaigns, or do I?+ -
Lofty manages everything — keyword and audience research, ad creative, budget, and ongoing optimization. You approve the direction; we run the channels.
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What happens when a lead clicks my ad?+ -
They land on a hyperlocal page built for their search, and when they submit their info it flows straight into your Lofty CRM. The AI Sales Agent sends a personalized follow-up within seconds — no manual response required from you.
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How is this different from boosting a post or running ads myself?+ -
DIY campaigns and boosted posts use broad targeting, no CRM connection, and no ongoing optimization. Lofty uses structured audiences, market-specific creative, and direct CRM integration across every platform — so every lead is captured, attributed, and followed up automatically.
